Social media heterogeneity and preventive behaviours during the COVID-19 outbreak: a survey on online shopping.

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  • Author(s): Xue H;Xue H; Li X; Li X; Yang Y; Yang Y; Liu Y; Liu Y; Geng X; Geng X
  • Source:
    BMC public health [BMC Public Health] 2024 Apr 29; Vol. 24 (1), pp. 1193. Date of Electronic Publication: 2024 Apr 29.
  • Publication Type:
    Journal Article; Research Support, Non-U.S. Gov't
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: BioMed Central Country of Publication: England NLM ID: 100968562 Publication Model: Electronic Cited Medium: Internet ISSN: 1471-2458 (Electronic) Linking ISSN: 14712458 NLM ISO Abbreviation: BMC Public Health Subsets: MEDLINE
    • Publication Information:
      Original Publication: London : BioMed Central, [2001-
    • Subject Terms:
      Social Media*/statistics & numerical data ; COVID-19*/prevention & control ; COVID-19*/epidemiology ; COVID-19*/psychology; Humans ; Cross-Sectional Studies ; China/epidemiology ; Male ; Female ; Adult ; Surveys and Questionnaires ; Middle Aged ; Young Adult ; Health Behavior ; Consumer Behavior/statistics & numerical data
    • Abstract:
      Background: Residents' adoption of preventive behaviours proved beneficial in preventing the large-scale transmission of the virus during the early stages of the COVID-19 outbreak. It is critical to investigate how social media triggers residents' preventive behaviour decisions during the COVID-19 outbreak.
      Methods: This paper selected online shopping as a specific preventive behaviour for empirical investigation. An online cross-sectional survey was conducted through the Sojump website from 1 to 15 March 2020, and a total of 1,289 valid questionnaires were collected from China. This paper uses multiple regression analysis to investigate the heterogeneous impacts of different information sources on residents' online shopping willingness and online shopping behaviour and the heterogeneous impacts of different information content in social media on the transformation of residents' online shopping willingness and online shopping behaviour.
      Results: The findings indicate that both official-media and self-media positively promote residents' online shopping willingness and behaviour, with official-media having a stronger promotional effect than self-media. Furthermore, official-media and self-media can collaboratively promote residents' online shopping willingness and online shopping behaviour. The ease-of-use and usefulness of information significantly promoted the transformation of residents' online shopping willingness.
      Conclusions: This study analyses the heterogeneous impacts of social media on residents' preventive behaviours from the perspectives of information source differentiation and information content differentiation, which enriches related studies and provides feasible paths for promoting residents' preventive behaviours.
      (© 2024. The Author(s).)
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    • Grant Information:
      CARS-28 China Agriculture Research System of MOF and MARA; CARS-28 China Agriculture Research System of MOF and MARA; CARS-28 China Agriculture Research System of MOF and MARA; CARS-28 China Agriculture Research System of MOF and MARA; CARS-28 China Agriculture Research System of MOF and MARA
    • Contributed Indexing:
      Keywords: COVID-19; Information content; Information source; Online shopping; Preventive behaviour; Social media
    • Publication Date:
      Date Created: 20240428 Date Completed: 20240428 Latest Revision: 20240501
    • Publication Date:
      20240501
    • Accession Number:
      PMC11057092
    • Accession Number:
      10.1186/s12889-024-18253-y
    • Accession Number:
      38679720