PART 1: UNDERSTANDING STRATEGY.

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  • Additional Information
    • Subject Terms:
      BUSINESS Strategy: A Guide to Taking Your Business Forward (Book)
    • Subject Terms:
      KOURDI, Jeremy
    • Abstract:
      Chapter 1 of the book "Business Strategy: A Guide to Taking Your Business Forward," by Jeremy Kourdi is presented. It defines business strategy as the plans, choices and decisions used to guide a firm to greater heights in gaining profitability and success. It explores the process of developing and implementing strategy which enable managers to comprehend their customers and competitors. It provides guiding views of the future that influences employees' decisions, priorities and ways of working.