Study: Value Trumps Price Among Shoppers.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      BRAND Keys Inc.
    • Abstract:
      The article reports on the results of a public opinion poll which was conducted on U.S. consumers in 2009 by Brand Keys. The poll found that U.S. consumers in 2009 will still pay for top brands of products provided that they feel that they are getting good value for their money. Statistics found in the poll are contained in the "2009 Brand Keys Customer Loyalty Engagement Index."