"Me" means more than "good": stimuli's self-relevance matters more than valence in shaping evaluative learning via the self.

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  • Additional Information
    • Source:
      Publisher: Routledge Country of Publication: England NLM ID: 8710375 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1464-0600 (Electronic) Linking ISSN: 02699931 NLM ISO Abbreviation: Cogn Emot Subsets: MEDLINE
    • Publication Information:
      Publication: 2013- : London : Routledge
      Original Publication: Hove, UK ; Hillsdale, USA : L. Erlbaum Associates, [c1987-
    • Subject Terms:
      Emotions* ; Recognition, Psychology*; Humans ; Learning ; Language ; Self Report
    • Abstract:
      ABSTRACT Stimuli that relate to the self tend to be better liked. The Self-Referencing (SR) task is a paradigm whereby one target categorised through the same action as self-stimuli (i.e. possessive pronouns) is preferred over an alternative target categorised through the same action as other-stimuli. Past studies on the SR showed that valence could not fully account for the observed effect. Here we explored self-relevance as a possible explanation. Across four studies ( N  = 567), participants selected self-relevant and self-irrelevant adjectives to be used as source stimuli in a Personal-SR task. In that task, the two classes of stimuli were paired with two fictitious brands. We measured automatic (IAT) and self-reported preferences, and identification with the brands. Experiment 1 showed that the brand paired with positive self-relevant adjectives became more positive than the one paired with positive self-irrelevant adjectives. Experiment 2 confirmed this pattern with negative adjectives, and Experiment 3 ruled out the effect of a self-serving bias in the adjectives selection. Experiment 4 showed that the brand related to negative self-relevant adjectives was preferred over the brand related to positive self-irrelevant adjectives. We discussed the implications of our results and the potential mechanisms that might explain self-driven preferences.
    • Contributed Indexing:
      Keywords: Self; evaluative learning; self-Referencing; self-relevance
    • Publication Date:
      Date Created: 20230309 Date Completed: 20230623 Latest Revision: 20230625
    • Publication Date:
      20240513
    • Accession Number:
      10.1080/02699931.2023.2183936
    • Accession Number:
      36890715