AD PACT TALKS BEGIN.

CONTRACT negotiations; CONTRACT proposals; ADVERTISING; COMMERCIAL broadcasting; AMERICAN Federation of Television & Radio Artists; SCREEN Actors Guild

The article focuses on the negotiations with advertising industry on commercials contract of Screen Actors Guild (SAG) and American Federation of Television & Radio Artists (AFTRA). It states that negotiations are complex wherein negotiators have been blocked for four weeks for the talks. It mentions that the demands for the actors include a 6% annual salary hike while advertisers ass for a structural revamp on the compensation system which will be based on gross rating points.