New items spur growth of breakfast foods.

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    • Subject Terms:
      KELLOGG Co. 080600430 K
    • Abstract:
      Reports the gains in units and dollars scored by the frozen breakfast category. Decline of bagels; Gains of waffles; Details on Kellogg's Eggo brand; Objective of sample packs; Cross promotion of Eggo; Advice for retailers when it comes to kid-oriented breakfast products.