Landor predicts era of austerity and comfort branding.

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    • Subject Terms:
      UNITED Kingdom
    • Abstract:
      The article offers an economic forecast on the latest product trends in Great Britain. It mentions that a wartime mentality which encourages manufacturers to reassure its costumers through the use of comfort branding has been foreseen in the country. It further states that portion control will become a major trend in the year 2009.