A Steady Hand at the Helm.

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  • Additional Information
    • Subject Terms:
      SUNTRUST Banks Inc. STI
    • Subject Terms:
      DELORIER, Rilla
    • Abstract:
      The article presents an interview with Rilla Delorier, the chief marketing officer of SunTrust Banks Inc. The impact that the difficulties being faced by the financial services industry has had on SunTrust's marketing strategy is discussed. Reasons why Delorier decided to use integrated marketing tactics throughout the company are mentioned. INSET: CMO spotlight.