INSIDE INTEL, LAUNCHES DESPITE SALES DECLINE.

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  • Additional Information
    • Subject Terms:
      INTEL Corp. 047897855 INTC
    • Subject Terms:
      MALONEY, Sean
    • Abstract:
      An interview is presented with Sean Maloney, head of marketing for Intel Corp. Maloney states that the company's philosophy is to invest as much or more in product development and marketing in poor economic conditions as in good ones. He notes that marketing to consumers has become more important to the computer industry. Maloney describes Intel's participation in the creation of television receivers which offer microcomputer functions such as Internet access.