Campbell readies ad push to revive ailing V8 Splash.

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  • Additional Information
    • Subject Terms:
      CAMPBELL Soup Co. CPB
    • Abstract:
      Discusses efforts by Campbell Soup Co. to revive lagging sales of its V8 Splash beverage. An advertising campaign which targets adults; Details of the television ad campaign which attempts to distinguish V8 Splash from original V8; Free samples which the company will distribute.