Be careful what you wish for.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      TOYSMART.COM Inc. ; TOYS "R" Us Inc. TOY; DOUBLECLICK Inc.
    • Abstract:
      Examines the challenges faced by Internet companies in the United States with regards to customer information and privacy. Why the sale of Toysmart.com's customer data was opposed; Details on the lawsuits faced by Toysrus.com; Approach of DoubleClick toward customer privacy.