Walking the Talk.

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  • Author(s): Isaacson, Andy
  • Source:
    National Geographic Adventure. Oct2008, Vol. 10 Issue 8, p36-36. 1p. 2 Color Photographs.
  • Additional Information
    • Subject Terms:
      FOOTWEAR design; FOOTWEAR; NPD Group Inc.; VULCANIZATION; PHYSICAL distribution of goods
    • Abstract:
      The article focuses on the technologies used by manufacturers in the performance shoes. In 2007, there was 14% increase in footwear products with eco-friendly features, as reported by NPD Group Inc. It mentions the technologies used including a reverse-vulcanization process, and designing shoes with fewer unhealthy elements such as plastics that reportedly are required to keep shoes intact. It cites distribution as one of the key challenges as most performance shoes are made in Chinese firms.