What Bellwether really tells us about the industry.

The article examines the global economic condition of direct marketing industry in 2008. The Bellwether Report 2008 reveals that direct marketing industry is experiencing budget adjustments to cope with the recession. It signifies disappointing sales, rising costs and growing problem as companies continue to cut budgets and decrease in direct budgets. However, it is predicted that the industry will become more cost effective and accountable as clients increase spending on digital marketing.