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  • Author(s): Gavanditti, Sherry
  • Source:
    Crain's Cleveland Business. 8/4/2008, Vol. 29 Issue 31, p14-14. 2/3p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      KENT State University; EYE movements; WEBSITES
    • Subject Terms:
      KENT (Ohio); OHIO
    • Abstract:
      The article focuses on ScanPath, a venture associated with Kent State University's School of Library and Information Science in Kent, Ohio. ScanPath helps companies determine Web site user behavior, right down to eye movements and scanning pauses. Based out of the School of Library and Information Science Usability Lab, ScanPath uses non-evasive eye-tracking equipment and a variety of methods to study the movement of users' eyes.