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Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
West Ashley Library
9 a.m. - 7 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 8 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 849-6161
McClellanville Library
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Keith Summey North Charleston Library
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John's Island Library
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Phone: (843) 559-1945
Hurd/St. Andrews Library
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Folly Beach Library
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Miss Jane's Building (Edisto Library Temporary Location)
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Dorchester Road Library
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Phone: (843) 552-6466
John L. Dart Library
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Phone: (843) 722-7550
Baxter-Patrick James Island
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Phone: (843) 795-6679
Main Library
9 a.m. - 8 p.m.
Phone: (843) 805-6930
Bees Ferry West Ashley Library
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Phone: (843) 805-6892
Mobile Library
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Phone: (843) 805-6909
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Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments.
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- Author(s): Bakir, Ayşen; Vitell, Scott J.; Rose, Gregory M.
- Source:
Journal of Marketing Education. Aug2000, Vol. 22 Issue 2, p99. 9p. 7 Charts. - Source:
- Additional Information
- Subject Terms:
- Abstract: This article examines the research productivity of marketing scholars and departments by examining published articles in six major marketing journals (Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science)from 1991 to 1998. Both the total number of published articles and a fractional score, based on the number of authors of an article, were used for evaluation purposes. The authors evaluate the research production of marketing departments according to faculty size. Finally, a comparison is made with previous studies on the productivity of marketing departments. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Marketing Education is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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