Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      MARKETING; PUBLICATIONS; SCHOLARS; COLLEGE teachers as authors; MARKETING education; HIGHER education; JOURNAL of the Academy of Marketing Science (Periodical); JOURNAL of Consumer Research (Periodical); PERIODICALS; JOURNAL of Retailing (Periodical)
    • Abstract:
      This article examines the research productivity of marketing scholars and departments by examining published articles in six major marketing journals (Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science)from 1991 to 1998. Both the total number of published articles and a fractional score, based on the number of authors of an article, were used for evaluation purposes. The authors evaluate the research production of marketing departments according to faculty size. Finally, a comparison is made with previous studies on the productivity of marketing departments. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Marketing Education is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)