Koton chain is Turkey's answer to fast fashion.

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  • Additional Information
    • Subject Terms:
      ISTANBUL (Turkey); TURKEY
    • Subject Terms:
      KOTON (Company)
    • Abstract:
      The article reports on the growth of Koton, a fast-fashion chain established in Istanbul, Turkey, in European countries and the Middle East. The retailer has opened 150 stores worldwide and posted $250 million in sales in 2007. According to Sedef Okman, head of communications department, Koton owes its success to customer service, good design and the offering of different products to different markets.