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LULULEMON'S NEXT WORKOUT.
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- Author(s): McConnon, Aili
- Source:
BusinessWeek. 6/9/2008, Issue 4087, p42-44. 3p. 2 Color Photographs.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article reports on the rapid growth of Lululemon Athletica, a clothing retailer that specializes in yoga outfits. The chief execute officer, Christine Day, speaks to yoga instructors in the neighborhood before opening a new store and uses them for word-of-mouth advertising. The company was founded by Canadian entrepreneur Dennis "Chip" Wilson.
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