VOICES FROM THE FIELD.

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  • Additional Information
    • Subject Terms:
      ALLEN Ray Associates (Company) ; CHANNEL Marketing Group Inc.
    • Abstract:
      The article presents the results of the Channel Challenges Survey conducted by Allen Ray Associates and Channel Marketing Group that focused on the industry challenges. The survey was designed to conduct a 360-degree interview of each channel audience to define their top challenges with the channel parties with whom they work. Based on the results, the concerns of the manufacturers about the selling attitudes of representatives as well as the inventory process of the distributors are included.