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  • Additional Information
    • Subject Terms:
      CHANNEL Marketing Group Inc. ; ALLEN Ray Associates (Company)
    • Abstract:
      The article provides information about the Channel Challenges Survey conducted by Allen Ray Associates and Channel Marketing Group that focused on the industry challenges. According to the authors, survey was designed to conduct a 360-degree interview of each channel audience to define their top challenges with the channel parties with whom they work. Based on the results, trends became evident in the survey including manufacturer's concerns with independent representatives and vice versa.