The article presents information on growth of the periodical "Variety" with reference to the entertainment industry. The Writers Guild of America and the Alliance of Motion Picture and Television Producers each took out page advertisements to state their strike case. Both sides of the dispute used the daily newspaper as an advertising vehicle to get their message out and communicate with one another. The periodical continues to broaden its coverage to encompass both digital and nontraditional forms of media. The magazine is considered the crown jewel of Reed Business Information Ltd.
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