Can't-Miss Segment? Not So Fast. (cover story)

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      DODSON, Carl
    • Abstract:
      The author reports on difficulties being faced by banks who have marketed themselves solely to Hispanic customers. The author states that start-up banks which were formed to primarily serve Hispanic customers have had to change their marketing strategy to attract more customers. The opinions of Carl Dodson, a founder of the Security One Bank, regarding steps which banks should take to attract Hispanic customers are mentioned.