Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice.

Publisher: Wiley Country of Publication: United States NLM ID: 0376370 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1746-1561 (Electronic) Linking ISSN: 00224391 NLM ISO Abbreviation: J Sch Health Subsets: MEDLINE

Publication: Nov. 2008- : Hoboken, NJ : Wiley
Original Publication: Columbus, Ohio : American Association of School Physicians

Food Services* ; Internet* ; Organizational Policy* ; Schools*; Marketing/*methods; Adolescent ; Child ; Humans ; Surveys and Questionnaires ; United States ; Wireless Technology

Background: One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing (DM) to students in the school setting.
Methods: We used an online survey to assess DM environments in a national sample of middle schools.
Results: Our findings demonstrate that students are exposed to marketing through school devices. Gaps in school district, school and classroom policy and practice lead to student exposure to food and beverage marketing.
Conclusions: Our data point to actionable policy and practice change at the school district, individual school, and classroom levels that could help limit unwanted and harmful food and beverage marketing to youth.
(© 2019, American School Health Association.)

Keywords: child & adolescent health; chronic diseases; health policy; nutrition & diet; public health; school health policy

Date Created: 20190704 Date Completed: 20200917 Latest Revision: 20200917

20231215

10.1111/josh.12813

31269537