WHEN 'MAD MEN' IN MEDIA TOOK CONTROL.

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  • Additional Information
    • Subject Terms:
      CALIFORNIA
    • Subject Terms:
      SINCLAIR, Upton, 1878-1968
    • Abstract:
      The article focuses on the concept of modern media political campaign which was stimulated by the decision of socialist Upton Sinclair to run for governor of California in 1934. It states that his opponents virtually invented the campaign which marked a stunning advance in the art of public relations. The political innovation that produced the strongest impact was the manipulation of moving pictures.