The four-letter word presidential candidates love.

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      The article reports that the word "look" is being overused in the 2008 U.S. presidential campaign by candidates. Michael Silverstein, a professor of linguistics and anthropology at the University of Chicago said that the word "look" is a presentational word that alerts listeners to changes in the conversational path. "Look" also differs from other discourse markers phonetically. It ends in a stopped consonant, making it a decisive and masculine.