Technology makes customers smarter, more sophisticated.

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  • Author(s): Gitomer, Jeffrey
  • Source:
    Inside Tucson Business. 2/25/2008, Vol. 17 Issue 38, p14-14. 1/2p.
  • Additional Information
    • Subject Terms:
      SALES management; CONSUMER preferences; INTERNET; INFORMATION technology; SALES
    • Abstract:
      The author reflects on the trend of technology which affects business. He offers information of what is happening in sales and provides suggestion on what to do in staying in leadership position. He added that 2008 is the year of the Internet, in which the complexity level is growing by aquantum leap and proposes investing in technology which will lead to more sales. The author points out that the customers are smarter and to be respected or lose them.