The relationship between social norms and sexual risk-reduction intentions and behavior among men who have sex with men: Findings from an eHealth intervention.

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    • Source:
      Publisher: American Psychological Association Country of Publication: United States NLM ID: 8802734 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1939-1501 (Electronic) Linking ISSN: 0893164X NLM ISO Abbreviation: Psychol Addict Behav
    • Publication Information:
      Publication: Washington, DC : American Psychological Association
      Original Publication: Indianapolis, Ind. : The Society, [1987-
    • Subject Terms:
    • Abstract:
      Normative-based research has found that norms are significant predictors of safe sex behavioral intentions and behavior. Research shows that group identity moderates the relationship between norms and intentions/behavior. The present study used the theory of normative social behavior to evaluate whether identification with characters in an HIV-prevention interactive video moderated the relationship between sexual risk-taking norms and risk reduction intentions/behavior. Participants included 540 men between the ages 18 and 30 enrolled in a randomized controlled trial with a 3-month follow-up. We found support for the hypothesized interaction. At low levels of character identification, the negative relationship between sexual risk-taking norms and risk reduction intentions was strong. However, as character identification increased, the link between norms and intentions became weaker. The mean intentions score of high-risk norm participants was elevated to the level reported by low risk norm participants, demonstrating the favorable effect of character identification on narrative persuasion in entertainment-education. The utility of a social norms approach to health behavior change is discussed in the context of eHealth interventions. (PsycINFO Database Record (c) 2019 APA, all rights reserved).
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    • Grant Information:
      R01 AI052756 United States AI NIAID NIH HHS; T32 MH015742 United States MH NIMH NIH HHS; National Institute of Allergy and Infectious Diseases; American Psychological Association; Minority Fellowship Program
    • Publication Date:
      Date Created: 20190510 Date Completed: 20190821 Latest Revision: 20210109
    • Publication Date:
      20231215
    • Accession Number:
      PMC6554038
    • Accession Number:
      10.1037/adb0000467
    • Accession Number:
      31070388