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The relationship between social norms and sexual risk-reduction intentions and behavior among men who have sex with men: Findings from an eHealth intervention.
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- Author(s): Basaran AB;Basaran AB; Christensen JL; Christensen JL; Miller LC; Miller LC; Appleby PR; Appleby PR; Read SJ; Read SJ
- Source:
Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors [Psychol Addict Behav] 2019 Jun; Vol. 33 (4), pp. 382-391. Date of Electronic Publication: 2019 May 09.- Publication Type:
Journal Article; Randomized Controlled Trial- Language:
English - Source:
- Additional Information
- Source: Publisher: American Psychological Association Country of Publication: United States NLM ID: 8802734 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1939-1501 (Electronic) Linking ISSN: 0893164X NLM ISO Abbreviation: Psychol Addict Behav
- Publication Information: Publication: Washington, DC : American Psychological Association
Original Publication: Indianapolis, Ind. : The Society, [1987- - Subject Terms: Health Behavior* ; Intention* ; Risk Reduction Behavior* ; Social Norms*; Homosexuality, Male/*psychology ; Sexual Behavior/*psychology ; Sexual and Gender Minorities/*psychology; Adolescent ; Adult ; Female ; HIV Infections/prevention & control ; HIV Infections/psychology ; Humans ; Male ; Social Behavior ; Telemedicine ; Young Adult
- Abstract: Normative-based research has found that norms are significant predictors of safe sex behavioral intentions and behavior. Research shows that group identity moderates the relationship between norms and intentions/behavior. The present study used the theory of normative social behavior to evaluate whether identification with characters in an HIV-prevention interactive video moderated the relationship between sexual risk-taking norms and risk reduction intentions/behavior. Participants included 540 men between the ages 18 and 30 enrolled in a randomized controlled trial with a 3-month follow-up. We found support for the hypothesized interaction. At low levels of character identification, the negative relationship between sexual risk-taking norms and risk reduction intentions was strong. However, as character identification increased, the link between norms and intentions became weaker. The mean intentions score of high-risk norm participants was elevated to the level reported by low risk norm participants, demonstrating the favorable effect of character identification on narrative persuasion in entertainment-education. The utility of a social norms approach to health behavior change is discussed in the context of eHealth interventions. (PsycINFO Database Record (c) 2019 APA, all rights reserved).
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AIDS Care. 2017 Jan;29(1):91-97. (PMID: 27327624) - Grant Information: R01 AI052756 United States AI NIAID NIH HHS; T32 MH015742 United States MH NIMH NIH HHS; National Institute of Allergy and Infectious Diseases; American Psychological Association; Minority Fellowship Program
- Publication Date: Date Created: 20190510 Date Completed: 20190821 Latest Revision: 20210109
- Publication Date: 20231215
- Accession Number: PMC6554038
- Accession Number: 10.1037/adb0000467
- Accession Number: 31070388
- Source:
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