The Role of Media-Induced Nostalgia after a Celebrity Death in Shaping Audiences' Social Sharing and Prosocial Behavior.

Publisher: Taylor & Francis Country of Publication: United States NLM ID: 9604100 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1087-0415 (Electronic) Linking ISSN: 10810730 NLM ISO Abbreviation: J Health Commun

Publication: Apr./June 1998- : Philadelphia : Taylor & Francis
Original Publication: Washington, DC : Taylor & Francis, c1996-

Death* ; Emotions* ; Famous Persons* ; Social Behavior*; Mass Media/*statistics & numerical data; Adolescent ; Adult ; Aged ; Aged, 80 and over ; Female ; Humans ; Male ; Mental Recall ; Middle Aged ; Models, Psychological ; Surveys and Questionnaires ; Television ; Young Adult

When a celebrity dies and news coverage repeatedly pays homages to the celebrity's life, it is possible that audiences experience nostalgia as they fondly recall past memories of that celebrity. Nostalgia has yet to be examined as a mechanism of audience behavior related to the health condition associated with that celebrity. As such, we proposed a conceptual model of the interplay of predictors of feeling nostalgic after a celebrity death (i.e., identification, audience age, audience gender, consumption of media about the celebrity death, and previous viewing of celebrity-related media) and two outcomes: prosocial behaviors (e.g., donating to or volunteering for a health-related organization associated with the celebrity) and social sharing of information with others. We conducted a nationwide survey ( N = 466) within weeks following the death of television star Mary Tyler Moore to test our model. The results demonstrate that nostalgia is evoked by a number of factors after a celebrity death, and that together with these previously studied predictors it can influence outcomes of interest.

Date Created: 20190430 Date Completed: 20200923 Latest Revision: 20200923

20221213

10.1080/10810730.2019.1609140

31033409