Healthworlds, Cultural Health Toolkits, and Choice: How Acculturation Affects Patients' Views of Prescription Drugs and Prescription Drug Advertising.

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  • Additional Information
    • Source:
      Publisher: Sage Publications Country of Publication: United States NLM ID: 9202144 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1049-7323 (Print) Linking ISSN: 10497323 NLM ISO Abbreviation: Qual Health Res
    • Publication Information:
      Publication: Thousand Oaks, CA : Sage Publications
      Original Publication: Newbury Park, CA : Sage Publications, c1991-
    • Subject Terms:
      Acculturation* ; Advertising* ; Culture*; Attitude to Health/*ethnology ; Prescription Drugs/*therapeutic use; Adult ; Aged ; Female ; Focus Groups ; Humans ; Male ; Middle Aged ; Racial Groups/ethnology ; United States ; Young Adult
    • Abstract:
      How do minorities differ from Whites in their interactions with the broader consumeristic health culture in the United States? We explore this question by investigating the role that acculturation plays in minority and White patients' views of prescription drugs and the direct-to-consumer advertising (DTCA) of prescription drugs. Drawing on data from six race-based focus groups, we find that patients' views of prescription drugs affect their responses to DTCA. While both minorities and Whites value the information they receive from DTCA, level of acculturation predicts how minorities use the information they receive from DTCA. Less acculturated minorities have healthworlds and cultural health toolkits that are not narrowly focused on prescription drugs. This results in skepticism on the part of less acculturated minorities toward pharmaceuticals as treatment options. In this article, we argue that researchers must consider the role acculturation plays in explaining patients' health dispositions and their consumeristic health orientations.
    • Contributed Indexing:
      Keywords: United States; behavior; communication; culture/cultural competence; focus groups; health behavior; marketing/consumerism; medicine; minorities; qualitative; traditional/folk
    • Accession Number:
      0 (Prescription Drugs)
    • Publication Date:
      Date Created: 20190212 Date Completed: 20200228 Latest Revision: 20211204
    • Publication Date:
      20231215
    • Accession Number:
      10.1177/1049732319827282
    • Accession Number:
      30741092