The Effects of Zika Virus Risk Coverage on Familiarity, Knowledge and Behavior in the U.S. - A Time Series Analysis Combining Content Analysis and a Nationally Representative Survey.

Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-7027 (Electronic) Linking ISSN: 10410236 NLM ISO Abbreviation: Health Commun Subsets: MEDLINE

Publication: [London] : Routledge, Taylor & Francis Group
Original Publication: Hillsdale, N.J. : Lawrence Erlbaum Associates, c1989-

Health Knowledge, Attitudes, Practice* ; Mass Media* ; Risk Assessment*; Disease Outbreaks/*statistics & numerical data ; Zika Virus Infection/*epidemiology ; Zika Virus Infection/*prevention & control; Adult ; Animals ; Athletes ; Brazil ; Female ; Humans ; Insect Vectors ; Microcephaly/etiology ; Sports ; Surveys and Questionnaires ; United States/epidemiology ; Zika Virus/isolation & purification ; Zika Virus Infection/transmission

This study assessed the effects of the February through September 2016 American news media's coverage of Zika Virus (ZIKV) risk on the U.S. public's familiarity, knowledge and behavior in the form of interpersonal discussions. A content analysis (N = 2,782 pieces) revealed that the Rio Olympic Games elicited a spike in coverage of Zika. We also found that newsworthy and easy- to- depict aspects of the disease, specifically its transmission by mosquitoes and its relation to microcephaly were covered more extensively than its sexual transmission and transmissibility from an infected person who is asymptomatic. Nevertheless, survey data over the same period of time (N = 37,180 respondents) revealed that the general amount of coverage, rather than the specifics about Zika transmission and its consequences, influenced the public's familiarity, knowledge, and behavior.

Date Created: 20181026 Date Completed: 20210409 Latest Revision: 20210409

20221213

10.1080/10410236.2018.1536958

30358431