Influence of Images on the Evaluation of Jams Using Conjoint Analysis Combined with Check-All-That-Apply (CATA) Questions.

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  • Author(s): Miraballes M;Miraballes M; Gámbaro A; Gámbaro A
  • Source:
    Journal of food science [J Food Sci] 2018 Jan; Vol. 83 (1), pp. 167-174. Date of Electronic Publication: 2017 Nov 27.
  • Publication Type:
    Journal Article; Randomized Controlled Trial
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Wiley on behalf of the Institute of Food Technologists Country of Publication: United States NLM ID: 0014052 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1750-3841 (Electronic) Linking ISSN: 00221147 NLM ISO Abbreviation: J Food Sci Subsets: MEDLINE
    • Publication Information:
      Publication: Malden, Mass. : Wiley on behalf of the Institute of Food Technologists
      Original Publication: Champaign, Ill. Institute of Food Technologists
    • Subject Terms:
      Consumer Behavior* ; Food Quality* ; Taste*; Food Preferences/*psychology; Adolescent ; Adult ; Choice Behavior ; Female ; Food ; Humans ; Male ; Socioeconomic Factors ; Uruguay ; Young Adult
    • Abstract:
      A study of the influence of the use of images in a conjoint analysis combined with check-all-that apply (CATA) questions on jams was carried out. The relative importance of flavor and the information presented in the label in the willingness to purchase and the perception of how healthy the product is has been evaluated. Sixty consumers evaluated the stimuli presented only in text format (session 1), and another group of 60 consumers did so by receiving the stimuli in text format along with an image of the product (session 2). In addition, for each stimulus, consumers answered a CATA question consisting of 20 terms related to their involvement with the product. The perception of healthy increased when the texts were accompanied with images and also increased when the text included information. Willingness to purchase was only influenced by the flavor of the jams. The presence of images did not influence the CATA question's choice of terms, which were influenced by the information presented in the text. The use of a check-all-that-apply question in concepts provided an interesting possibility when they were combined with the results from the conjoint analysis, improving the comprehension of consumers' perception. Using CATA questions as an alternative way of evaluating consumer involvement seems to be beneficial and should be evaluated much further.
      (© 2017 Institute of Food Technologists®.)
    • Contributed Indexing:
      Keywords: CATA question; conjoint analysis; consumers; images; jam
    • Publication Date:
      Date Created: 20171128 Date Completed: 20180524 Latest Revision: 20181202
    • Publication Date:
      20221213
    • Accession Number:
      10.1111/1750-3841.13982
    • Accession Number:
      29178611