Selling the fantasy of celebrity chic.

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  • Author(s): Smalley, Suzanne
  • Source:
    Advertising Age. 3/20/2000, Vol. 71 Issue 12, special section ps18-s18. 1p. 4 Color Photographs.
  • Additional Information
    • Subject Terms:
      H & S Media Inc.; PUBLISHING; WASSERMAN, Harvey; KEEN, Steve; NEWSPAPER vendors; SALES; ADVERTISING; CORPORATE growth
    • Abstract:
      This article features H&S Media, a publishing company founded by Harvey Wasserman and Steve Keen in 1990, which obtained success through focusing on newsstand sales and celebrity selling power. Nearly 75% of the sales of the company are derived from newsstand sales, with the remaining 25% coming from subscriptions and advertising. H&S continues to grow, from having 60 employees in 1999 to a staff of 150 by the end of 2000. According to Wasserman, one of the keys to successful newsstand sales is to be the first product on the market. H&S has carved a niche for itself as a publisher of one-shot publications that capitalize on of-the-moment events. These one-shot magazines are the trademarked Gold Collectors Series Entertainment Magazines of H&S.