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    • Abstract:
      The article discusses the web site Catalog Choice (www.catalogchoice.org), which was founded by the National Wildlife Federation, Natural Resources Defense Council, and the Ecology Center to help consumers reduce the number of repeat and unsolicited mailings of catalogs. The service, which is free, allows consumers to improve the efficiency of catalog distribution. The groups behind Catalog Choice estimate that 53 million trees are harvested annually to produce the 19 billion catalogs currently in circulation. The delivery and shipping of the catalogs can add an additional 5.2 million tons of carbon emissions into the atmosphere annually.