Katie's Crusade. (cover story)

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    • Abstract:
      Profiles Katie Couric and her crusade to bring colorectal cancer awareness to the public. Her interest in the disease after losing her husband to it; Designation of March as Colorectal Cancer Awareness Month; Description of the disease; Methods of prevention of the cancer, including regular screenings; Different options in treatment of colorectal cancer. INSET: The Queen of Cause Marketing.