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Branching Outlook: Cautious, Surgical, But Still Growth Key.
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- Author(s): Johnson, Hilary
- Source:
American Banker. 1/15/2008, Vol. 173 Issue 10, special section p2-8. 3p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article discusses how banking companies are continuing to launch branch expansion plans in 2008, but they are being more cautious about where and how they grow. In 2007, the financial service industry had a tough year that included writeoffs, steep profit shortfalls, and worsening credit quality, which has caused companies to pay close attention to their bottom line. The article explains that branch expansion will not end because it is too important in the competitive landscape.
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