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Tried, True and Coming To a Theater Near You.
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- Abstract:
The article makes predictions regarding the entertainment industry in 2008. The article speculates that motion picture box office returns could reach $10 billion in 2008, which is attributed to the release of such motion pictures as "Dark Knight," "Iron Man," and "Speed Racer." It is also suggested that marketers could turn their attention to the motion picture industry if the Writers Guild of America strike continues to affect television.
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