Predictive Analytics: Back to the Future.

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  • Additional Information
    • Subject Terms:
      SELECTIVE Insurance Co. of America 969187509
    • Subject Terms:
      ELLINGSWORTH, Marty; THORPE, Dan; BRAVO, Daniel
    • Abstract:
      The article offers an outlook on the use of predictive analytics models by financial services firms. The models are used to analyze data streams and anticipate future behavior and events. Marty Ellingsworth of ISO said predictive analytics will becomes more pervasive around the operations of financial services companies, beginning with customer focus. According to Dan Thorpe of Wachovia, immersing the company in predictive analytics was a key to the technology's success. At Selective Insurance, the models are leveraged to improve pricing and identity and retain the most valuable customers, executive Daniel Bravo noted.