NEW PRODUCT LAUNCHES FAIL TO LEAVE LASTING IMPRESSION.

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  • Additional Information
    • Subject Terms:
      MICROSOFT Corp.; DOMINO'S Pizza Inc.
    • Abstract:
      The article discusses the data collected from the "Most Memorable New Product Launch Survey 2007," which examined consumer's attitudes towards new products that were released in 2007. Some of the most noted new products in 2007 include Apple's iPhone, Microsoft's Windows Vista, and Domino's Oreo Dessert Pizza. The study also found that consumers typically use more than three media sources to learn about new products.