Stella, Sundance Brewing Integrated Year-Long Deal.

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    • Subject Terms:
      SUNDANCE Channel LLC 058411369 ; INBEV NV/SA
    • Abstract:
      The article discusses how the Sundance Channel has partnered with Belgian beer brand Stella Artois, which will serve as the title sponsor of the network's 11th annual "31 Days of Sundance." The effort will involve an on-and off-air integration that includes the Sundance Web portal and free video-on-demand service. Stella Artois will also act as presenting sponsor of the weekly independent film series, "Official Selection."