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- Abstract:
The article discusses the data from the "Women Amplified" study, which examined the shopping habits of women. The study was conducted by the Boston, Massachusetts-based agency AMP Agency, which classified females into four categories: Cultural Artists, Social Catalysts, Natural Hybrids and Content Responsibles. An overview is presented explaining each of the categories. INSETS: LADY SINGS THE GREENS;Shopping Styles of the Rich, Not-So-Rich.
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