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Tech Target acquires KnowledgeStorm for $58 million.
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- Author(s): Schwartz, Matthew
- Source:
B to B. 11/12/2007, Vol. 92 Issue 15, p4-4. 1/2p.
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- Additional Information
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- Abstract:
The article reports on the acquisition of KnowledgeStorm Inc. by TechTarget Inc. Tolman Geffs, a managing director at media investment bank Jordan, Edmiston Group, says TechTarget's scale will make KnowledgeStorm even more effective in delivering return on investment (ROI) needs to buyers of IT products. According to TechTarget, the 9-year-old IT site of KnowledgeStorm logs about 3.5 million visits per month and has about 700 active advertisers, most of which are new to TechTarget. It is reported that the KnowledgeStorm deal is similar in scope to TechTarget's $40 million acquisition of Bitpipe, an online distributor of white papers, webcasts and other services, in 2004.
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