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ATTITUDES AS OBJECT-EVALUATION ASSOCIATIONS OF VARYING STRENGTH.
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- Author(s): Fazio, Russell H.1
- Source:
Social Cognition. Oct2007, Vol. 25 Issue 5, p603-637. 35p.- Subject Terms:
- Source:
- Additional Information
- Abstract: Historical developments regarding the attitude concept are reviewed, and set the stage for consideration of a theoretical perspective that views attitude not as a hypothetical construct, but as evaluative knowledge. A model of attitudes as object-evaluation associations of varying strength is summarized, along with research supporting the model's contention that at least some attitudes are represented in memory and activated automatically upon the individual's encountering the attitude object. The implications of the theoretical perspective for a number of recent discussions related to the attitude concept are elaborated. Among these issues are the notion of attitudes as "constructions," the presumed malleability of automatically activated attitudes, correspondence between implicit and explicit measures of attitude, and postulated dual or multiple attitudes. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Social Cognition is the property of Guilford Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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