Good to GREAT.

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  • Author(s): Collins, Jim
  • Source:
    Women in Business. Sep/Oct2007, Vol. 59 Issue 5, p38-46. 9p.
  • Additional Information
    • Subject Terms:
      EDITORIALS; ORGANIZATIONAL change; CORPORATIONS; MEDIOCRITY
    • Abstract:
      The author refutes some myths regarding the creation of large-scale corporate change. He emphasizes that companies that have changed from good to great have no name for their transformation and followed no specific program. He states that fear does not drive change, but it does perpetuate mediocrity. He explains the mechanisms for the good-to-great corporate transformations.