The Creativity question.

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  • Additional Information
    • Subject Terms:
      LEO Burnett Co. Inc. ; TLP Inc.
    • Subject Terms:
      SIMPSONS, The (Film)
    • Abstract:
      The article presents the views of several advertising executives on Leo Burnett Worldwide Inc., which claimed credit for originating TracyLocke's 7-Eleven idea for the promotion of the movie "The Simpsons." According to Jason Gaboriau, executive creative director at Amalgamated, both, Leo Burnett, and TracyLocke could share the credit for the idea. He says that advertising is a business of ideas.