Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame.

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    • Subject Terms:
      NATIONAL Library of Medicine (U.S.) ; ENERGY Star (Program) 830596201
    • Abstract:
      The article focuses on the marketing-driven and customer-oriented government programs along with the barriers they successfully came through. It features the National Library of Medicine (NLM) background and its principles to new users of its electronic information services. Another program presented here is the Energy Star which promotes voluntary adoption of energy efficiency guidelines.