COMPANY'S FINANCIAL PURPOSES FORMATION AS AN ELEMENT OF CORPORATE MANAGEMENT SYSTEM CONSTRUCTION.

In the article the basic approaches and requests to company's financial purposes formation are stated. The factors influencing the financial purposes at construction of financial prospect, an element of system of the balanced parameters (BSC), are determined. BSC is one of the strategy management instruments, which helps to do vertical and horizontal integration of business. Financial prospective, basic and determined by development strategy, is a start point for client, business process and development prospective. Key parameters and indicators are developed for every particular case in account with business field specifications, company's market position, its age and even owner's mentality. BSC financial prospective features are based on must actions complex description, which has to be held to achieve the goals in fixed period of time. Company activity features at various stages of its life cycle are considered. The basic characteristics, influencing the main and private financial purposes for each stage of becoming of business are given. Tendencies and the actions peculiar to a certain stage of development of the company are formulated. Methodological approaches to a question of a quantitative estimation of balanced growth condition are stated. Actuality and necessity of business effectiveness estimation is conditioned by owner's will to have real image of business cost dynamic, presented as a rule not by one but a group of companies. This kind of analysis needs preliminary information base as a consolidated financial reports preferably made in accordance with international standards. Various variants of company growth parameter accounting are indicated depending on the chosen business financing method. Factorial models of a management efficiency estimation which analysis allows to reveal character of various factors effect on an company growth integrated parameter are offered. In the conclusion a role and financial controlling functions as tool of financial prospect realization analysis are determined. The logic of the productivity parameters monitoring system construction is submitted, and also comments regarding possible administrative decisions about company financial purposes upon actual performance level consideration results are given. Using of described recommendations in practice will help to decrease the level of formalities while development of working instruments of financial strategy management. [ABSTRACT FROM AUTHOR]

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