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DIC and 4-H Saddle Up Together; Fashionistas Hit the City Streets.
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- Author(s): Ebenkamp, Becky
- Source:
Brandweek. 7/23/2007, Vol. 48 Issue 28, p8-8. 2/3p. 1 Color Photograph.
- Additional Information
- Subject Terms:
- Abstract:
News briefs are offered on the marketing industry. Television producer DIC Entertainment will market its children's television program "Horseland" in alliance with the 4-H national youth organization. Cable television network SOAPNet will use a guerilla marketing campaign for the August 1, 2007 debut of its program "The Fashionista Diaries." EBeanstalk, an advice service recommending suitable gifts for infants, will present its first television advertisements in the fall of 2007.
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