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Media Morph: Meebo.
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- Author(s): Klaassen, Abbey
- Source:
Advertising Age. 7/23/2007, Vol. 78 Issue 29, p20-20. 1/4p. 1 Color Photograph.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
This article describes Meebo which is a web-based instant messaging (IM) site that gives access to the most popular IM clients. Meebo has branched into "Rooms" where people can meet up, instant message and view media together. Users are generally under 25 years of age. In the first 39 days after Meebo launched its Rooms applications more than 75,000 were created. The service is popular with television (TV) networks who have claimed that watching TV is a social experience. The site is ad-driven.
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