ORGANIC FOOD. (cover story)

ORGANIC foods; NATURAL foods; ENVIRONMENTAL ethics; PHYSIOLOGICAL effects of pesticides; PESTICIDE toxicology

The article focuses on the growing popularity of organic foods in the U.S. It cites the introduction of organic brands at some upscale stores in the country such as Whole Foods and Wal-Mart. It explores the reasons why some people choose to eat organic foods, such as their desire to avoid potentially unsavory chemicals and their effort to promote environmental ethics. It also examines the potential harm to people's health of pesticide levels in foods. INSETS: Can You Trust Organic?;Importing Organics.