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      KELLOGG Co. 080600430 K
    • Abstract:
      This article reports on the efforts of the Kellogg Company to change packaging of its food goods. The company has announced a twofold marketing initiative to address concerns about consumer health and nutrition. The first initiative will use the "Nutrition Criteria" to determine if a product is suitable for marketing to children younger than 12 years of age. Licensed characters or branded toys will no longer be used to promote products that fail to meet nutrition guidelines.