FOODSERVICE BUYER RED MEAT.

MEAT industry; ANIMAL feeds; VEAL; LAMB (Meat); PORK; MEAT; FARMERS; WELLS, Ann Rasor; FLOCCHINI, Rich

The article focuses on the market of red meat. Operators and consumers of red meat are wary of the increasing price of this food. Adding to this concern is the shift which farmers have undergone in the production of cattle feeds. Ann Rasor Wells of the North American Meat Processors Association has posed that prime beef is most susceptible to rising prices. Rich Flocchini of Sierra Meat Company in Reno, Nevada noted the increase in the demand of red meat from their company. Industry groups which are dedicated to the production of veal, lamb and pork are taking initial steps to promote these products as alternate to red meat.